AI Insights · Timothy · April 2022
Top 5 Hypercasual Games in the UK Q1 2022
Explore the performance of the top 5 hypercasual games in the UK for Q1 2022, including trends in downloads, revenue, and active users.
The first quarter of 2022 saw notable performances from the top 5 hypercasual games in the United Kingdom. Here's a detailed look at their trends in downloads, revenue, and active users.
Count Masters: Crowd Runner 3D from Freeplay LLC experienced fluctuations in weekly revenue, peaking at around $630 in late December and then seeing a gradual decline, closing the quarter with approximately $329. Weekly downloads started strong at 125.5K but gradually decreased to around 68.3K by the end of March. Active users saw a peak of 183.5K in mid-February, before settling at 138.2K in the final week of March.
Text or Die by Rollic Games saw a varied revenue pattern, starting at $1.3K and closing the quarter at approximately $1.3K as well. Downloads peaked at 143.7K in late December but declined to around 62.2K by the end of March. Active users also saw a decrease from 278.5K to 141.4K over the quarter.
Fill The Fridge!, another title from Rollic Games, launched in early February and quickly gained traction. Weekly revenue reached a high of around $5.6K in early March before settling at approximately $3.4K by the end of the quarter. Downloads surged to 207.8K in early March, then stabilized at around 143.5K. Active users grew significantly, peaking at 402.8K in the last week of March.
Airport Security: Fly Safe by Kwalee Ltd saw an initial surge in downloads to 248.6K in mid-February, which then tapered off to about 40.2K by the end of March. Weekly revenue showed a peak of around $1.7K in mid-February before decreasing to approximately $303. Active users reached a peak of 255.2K in mid-February and ended the quarter at around 65.6K.
Lastly, Pull the Pin from Popcore GmbH showed a consistent revenue trend, peaking at $617 in early February and closing the quarter at approximately $351. Downloads saw a high of 85.4K in early January, eventually declining to about 45.7K by the end of March. Active users peaked at 320.6K in mid-February and settled at around 214.2K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.
